Becoming Kim Kardashian is a critical response to the algorithmic censorship and commodification of the female body on social media. This project was born from a personal encounter on the Chinese platform RedNote, where an image I shared from the feminist classic Our Bodies,Ourselves-was removed for “violating communitu guidelines,” despite being pixelated. The image depicted a woman using a flashlight and mirror to explore her body - an act of self-knowledge and empowerment.

Moments later, I was algorithmically served a photo of Kim Kardashian in a nearly identical pose- legs spread, overtly sexualized, yet unflagged and widely promoted. This contradiction lies at the heart of the work: why is a woman learning about her own body deemed inappropriate, while her commodified likeness is algorithmically celebrated? 

Through visual juxtaposition, digital intervention, and platform analysis, this project exposes the patriarchal logic embedded in social media algorithms- where female empowerment is censored, and objectification is rewarded.